Crew
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Handyman of Marketing is actually a team. We’re Paul and Dana Joffe, a happily married couple with diverse experience and a broad array of abilities and interests.
In marketing, we’re a Jack and Jill of all trades. Though that phrase may sometimes be followed by “and master(s) of none,” you’ll find this Jack and Jill to be remarkably versatile and proficient. |
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Paul H. Joffe has served as copywriter, editor, proofreader, information architect, designer, production artist, art director, marketing manager, strategist, brainstorming partner and many other roles in the fields of marketing, communications, advertising and public relations.
Paul has edited, formatted text and created covers for more than 20 published books; composed press releases, speeches, scripts, newsletters, eblasts, instruction manuals and web content; produced catalogs and brochures; designed logos, ads, mailers, posters, websites, signage and packaging; directed photo shoots; produced, directed and edited video; bought media; brokered mailing lists; supervised printing; and helped train interns and colleagues who have gone on to their own successful careers. |
Dana P. Joffe possesses many of the same skills and interests as Paul and also brings her own valuable experience and perspective to Handyman. Among other duties, Dana enjoys designing and developing websites, as well as writing and editing content for email, social media and print.
Having worked in sales and marketing for large and small companies, Dana also knows what it’s like from the client side. Her direct marketing expertise and contacts originated with her years as a top performer at such firms as Experian and Acxiom Corporation. |
See Tools/Talent for more.